A New England Publishing Icon
Yankee Magazine is one of the oldest and most famous truly regional magazines in the country. It is actually the only magazine that covers the entire New England region. Generations of residents and visitors have depended on Yankee for reliable information about activities, lodging, and dining in New England. Ask us about Yankee Magazine or share comments. To feature your business, contact us.
New England Publishing: Yankee Magazine
Inside the magazine, you will find wonderful recipes, home and garden features, stunning photography, a selective events calendar, and articles about the history and traditions of the region and the people who call it home. The magazine is so well known that the popular quiz show Jeopardy! featured an entire category about the magazine last year. Robert Frost and Stephen King are just two of the famous writers that have been published in Yankee.
Yankee Publishing is a family business headquartered in Dublin, New Hampshire. Yankee is published ten times a year, with combined issues in January/February and July/August. Almost two million people read the magazine, and over 500,000 subscribe to it. Though half of all subscribers live in New England, a quarter lives in the mid-Atlantic states, and the rest are from all around the world. Some readers are New England natives who have moved to other places, and reading the magazine helps them feel connected to their roots. Others have never even visited the region, but have always dreamed about the New England way of life.
The story of Yankee Magazine starts with Robb and Beatrix Sagendorph, who first published the magazine in 1935. From the beginning, the magazine aimed to express New England culture in a way that natives and visitors could appreciate. “Robb Sagendorph realized that New England was not only distinct but marketable,” says Ken Phillips, the communications manager for Yankee. Now Robb’s nephew, Jud Hale is the editor in chief and the chairman of the board of directors. Jud came to the magazine as
a young man in 1958 to get some experience, and never left. Like his uncle, Jud Hale has become a New England legend. It has been said that Jud Hale is to New England what Garrison Keillor is to the Midwest. The staff remains tightly knit and loyal to both the editors and the principles of the magazine.
Considering the magazine is over 70 years old, you might think eventually the staff would run out of material. But it’s just the opposite, says Ken Phillips. They are always struggling to fit all the stories they would like into each issue. That is partly due to the vast diversity of the region. “With one tank of gas you can be in the mountains, by the ocean, in a small town, or in a vibrant city,” says Ken. “The range of experiences that are waiting here is almost unlimited.” The magazine stays fresh by emphasizing both tradition and change. In Yankee, you may find classic New England recipes and evocative photographs of farmland and foliage, but that is not all. You may also find stories about great ethnic cuisine in New England, or feature stories about New England families affected by national issues such as the war in Iraq. This approach is neither new nor
accidental. Since day one, Yankee founder Robb Sagendorph wanted to represent and celebrate New England’s past but also its present and future. In the very first issue in September 1935, Robb was already writing about national chain stores and mass culture. He spoke of the magazine as though it were a man: “Thus, Yankee is born today – for Yankee readers, by Yankee writers, and about Yankeedom. Primarily it is New Hampshire’s child. It has been left on New Hampshire’s doorstep because we know it will find a congenial home there. In that environment, it can not fail to become typical of the great culture and heritage out of which it has been born.”
The magazine has evolved over time to incorporate new technology and to accommodate readers’ changing tastes and habits. The most recent changes were introduced in the summer of 2002, the magazine got a facelift, complete with a fresh logo, layout, and the tagline “the magazine of New England Living.” New columns on food, gardening, and travel were added. One thing that is not likely to change, however, is Yankee’s distinctive digest size. Yankee was once as big as other magazines, but during World War II the cost of paper became prohibitive and the smaller paper size was more economical. Yankee has stayed small ever since. “People say, ‘It’s the perfect size for my nightstand,'” says Ken Phillips. “The small size is definitely something that people form a connection with.”
MAGAZINES – YANKEE
- Brighten up your home with this cute and funny flour-sack dish towel! Laughing burns calories, so use these punny towels for giggle filled dish drying, as a charming hand towel for your bathroom, or as a cute gift to a friend!
- All of our dish towels are 100% cotton flour sack towels. They are screen printed with Moonlight Makers original designs using non-toxic ink.
- Unfolded size: 28""x28"". Super absorbent after a few washes.
- Our products are all handmade in our downtown Asheville, NC Studio/ Gift Market.
- Average time between placing your order and us shipping it out: 1 business day!
- Officially Licensed Harry Potter Apparel For Men, Women, Boys and Girls; Warner Brothers Shirt; Herbology Shirt; Hogwarts Class Shirt; Harry Potter Artwork; Herbology Charts; Harry Potter Movie Shirt; Retro Shirt; Vintage Herbology Shirt; 90's Tee;
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
- Non-Slip, Stylish Sweatband: Made from 96% Polyester and 4% Elastodiene, these headbands look great and keep the sweat off your face
- Comfort While You Play: The Headband/sweatband is constructed with multi-channel performance fibers for ultimate comfort during sports
- Quick Dry: Material wicks sweat & dries really fast to keep the sweat out of your eyes
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- Performance Gear That Keeps You at Your Best: The perfect activewear for running, volleyball or other fitness activities like yoga
- Designed for Every Workout: Reach your full potential by working hard and staying comfortable with this headband for men
- Machine Washable: Easily wash this men's headband to keep it clean and fresh
- THE ORIGINAL: Our trucker baseball hats come in one size with an adjustable 4-snap-in back strap for premium comfort
- AUTHENTIC: Each trucker purchased from Goorin Bros comes with a holographic sticker, ensuring the authenticity of your new hat
- TRIED & TRUE: Fabrics, animals, colors, and playful words will always change, but our signature silhouette remains the same; you always know what you are getting with Goorin Bros
- SIZING: Our animal trucker caps currently come in one size with an adjustable snap back strap, meaning the size range is 55cm-61cm with 58cm as center
- MATERIALS & SPECIFICATIONS: Fabric: 57% polyester and 43% cotton, hat band and sweatband are cotton
- Balsam, aromatic cedar wood, and juniper berry blend together for a festive forest fragrance
- Long-lasting 110-150 hour burn time
- Quality paraffin-grade candle wax delivers a clear, consistent burn. Top: Crisp Citrus, Herbs, Red Berry. Mid: Pine Balsam, Cedar, and Sandalwood. Base: Vanilla, Warm Amber, Musk
- 22-ounce scented candle measures 6.6" H x 4" D
- Natural fiber candle wick delivers the best burn for each fragrance
- 100% recyclable in partnership with TerraCycle
OLD FARMER’S ALMANAC